The Long Way
Yavapai County
Mead tasting flight at Superstition Meadery.
Plate I. Mead tasting flight at Superstition Meadery. Photograph by Scottb211 from Gaylord, Michigan, U.S.A., CC BY 2.0, via Wikimedia Commons
Aging barrels at Superstition Meadery.
Plate II. Aging barrels at Superstition Meadery. Photograph by Scottb211 from Gaylord, Michigan, U.S.A., CC BY 2.0, via Wikimedia Commons
Aging mead at Superstition Meadery.
Plate III. Aging mead at Superstition Meadery. Photograph by Scottb211 from Gaylord, Michigan, U.S.A., CC BY 2.0, via Wikimedia Commons
Bottle display, Superstition Meadery.
Plate IV. Bottle display, Superstition Meadery. Photograph by Scottb211 from Gaylord, Michigan, U.S.A., CC BY 2.0, via Wikimedia Commons
Signed wooden beam, Superstition Meadery.
Plate V. Signed wooden beam, Superstition Meadery. Photograph by Scottb211 from Gaylord, Michigan, U.S.A., CC BY 2.0, via Wikimedia Commons
Mead tasting flights, Superstition Meadery.
Plate VI. Mead tasting flights, Superstition Meadery. Photograph by Scottb211 from Gaylord, Michigan, U.S.A., CC BY 2.0, via Wikimedia Commons

Superstition Meadery

Prescott, Yavapai County, Arizona. Tasting room.

Details

Map. Prescott, Yavapai County, Arizona. Larger map
Where
120 W Gurley St Prescott AZ, Prescott, AZ 86301. Directions
When
Sun: 11 AM - 7 PM Mon - Thurs: 11 AM - 9 PM Fri - Sat: 11 AM - 11 PM.
Phone
(928) 458-4256
Managed by
Jeff and Jen Herbert.
Established
2012.
Coordinates
34.54222, -112.46944.

From a Skull Valley start to a historic Prescott tasting-room renovation, a state-of-the-art production facility, and the world's first mead and food pairing restaurant in Downtown Phoenix, an Arizona entrepreneurial success story on a mission to reintroduce the world's oldest fermented beverage.

Notable Events

  1. 1901Board-formed concrete columns were poured in 1901 after the great Prescott fire, with cast iron saddles holding Douglas fir beams that arrived on the railroad to rebuild the town. prescott-now.com
  2. 2013Superstition won gold at the Mazer Cup for its dessert mead with white chocolate and raspberries, called Berry White. beerandbrewing.com
  3. 2016The Daily Courier photographed owners Jennifer and Jeff Herbert on March 30, 2016 as the downtown Prescott business expanded to open a production facility at Prescott Airpark. dcourier.com
  4. 2017The Herberts reinvested revenue into projects such as a production facility in Prescott that opened in 2017. beerandbrewing.com
  5. 2017SBA-backed loans helped complete the buildout of a production facility on 1.1 acres with 7,450 square feet of production space. legacy.sba.gov
  6. 2018From a home-grown setup with minimal revenues, the operation in 2018 produced revenues in excess of $2.6 million. legacy.sba.gov
  7. 2019In 2019, Herbert and his wife were named the Small Business Persons of the Year by the Small Business Administration. kjzz.org

People

  • Jeff Herbert, co-owner and founder.
  • Jennifer Herbert, co-owner and founder.

Sources

  1. superstitionmeadery.com/prescott-mead-tasting-room
  2. experienceprescott.com/listing/superstition-meadery
  3. en.wikipedia.org/wiki/Superstition_Meadery
  4. superstitionmeadery.com/company-info
  5. superstitionmeadery.com/press-and-videos
  6. legacy.sba.gov/success-story/mead-ing-all-over-world
  7. kjzz.org/2022-03-21/content-1765570-superstition-meadery-made-arizona
  8. inc.com/emily-canal/superstition-meadery-craft-beverage-industry.html
  9. dcourier.com/news/business/downtown-prescott-s-superstition-meadery-has-exploded-into-the-world-market-of-mead-and-hard/article_1f2f1abd-fd37-540c-a082-983d6c90ca6f.html
  10. superstitionmeadery.com/superstitions-crisis-response
  11. beerandbrewing.com/breakout-brewer-superstition-meadery
  12. prescott-now.com/the-adventure-begins-with-mead